Request for Quote: Search Engine Optimisation Services

⁠⁠⁠AgriFutures Australia is seeking the services of an SEO provider to facilitate Search Engine Optimisation (SEO) strategy, implementation, auditing and evaluation for various campaigns and projects across the organisation.

This includes (but may not be limited to) campaigns for AgriFutures, AgriFutures evokeAG., and AgriFutures growAG.

Background

AgriFutures Australia is seeking the services of an individual or organisation to support its SEO strategy, implementation, and evaluation across the organisation. The successful respondent will demonstrate the required skill set, established expertise and suitable capability, experience, and capacity to meet the organisation’s needs. Pending performance, the successful agency may be contracted for an additional 12 months.

Service Requirements

AgriFutures Australia is seeking the services of an SEO provider to deliver:

• Strategy
• Account Management & Reporting
• Content – Auditing and Recommendations
• On Site – Technical Auditing, Hygiene and Optimisation

The selected provider will be required to work closely with the organisation’s Senior Manager, as well as the Communications leads for the respective campaigns. These campaigns will also be supported by designated communications via AgriFutures Australia’s owned channels.

The services may include but are not limited to:

Strategy

• Development of SEO roadmap and strategy to drive user acquisition and outcomes across AgriFutures websites
• Providing training to AgriFutures staff on SEO fundamentals

Account Management & Reporting

Ongoing account management which should include:

• Monthly and post campaign reporting
• Quarterly cross campaign strategy meetings
• Proactive monitoring of the competitor landscape to inform AgriFutures growth and optimisation approaches
• Ongoing monitoring of changes to industry including algorithm updates etc.
• Providing support for Google Analytics and Google Tag Manager implementation if required

Content

• Providing regular recommendations on content gaps to drive growth
• Providing recommendations on content gaps and opportunities for content creation
• Providing recommendations of trending topics and competitor focus areas
• Providing optimisations for existing content including meta data, topic areas and markup
• End-to-end development of new content for AgriFutures including but not limited to:
• Long form articles (research summaries, insights, explainers)
• Fact sheets
• FAQ’s
• Landing pages (campaigns, programs, events)
• Ability to translate;
• Technical research outputs to plain English, digital first formats
• Industry insights into engaging, searchable content

On Site

• Providing regular technical auditing with specific recommendations and briefs that can be provided to our development partners
• Providing on going monitoring of technical health across AgriFutures websites
• Providing recommendations on improving crawl outcomes and information architecture across AgriFutures websites

Please note that we have a separate agency for media buying and planning.

The initial focus for the selected provider will be:

• To provide a full strategy and 12 month roadmap for each of the three sites
• To work with AgriFutures, growAG. and evokeAG. on immediate content recommendations and roadmap